Skip to content


May 28, 2013

I spend a lot of my time thinking and talking about branding and marketing strategies, which, inevitably has led to my thinking and talking a lot about leadership, which has, in turn, led to me thinking and talking about culture, which, in turn, has brought me to the subject of happiness and satisfaction.

Much of what I’ve been thinking about lately has to do with how people (clients and employees alike) are looking for more meaningfulness in their lives and their relationships. I believe, and research supports the idea, that employees want to feel like they’re appreciated for what they contribute to the organization work-wise and as human beings, and that the work they produce is valued and valuable. In fact, research tells us that these feelings may be more important than how much employees get paid in terms of fostering loyalty, dedication and commitment to their jobs. Not to mention productivity.

I’ve always been a big fan of TED, and recently, I came across the following video, in which Dan Ariely does an amazing job of explaining the importance of meaningfulness. If you’re looking for ways to forge a deeper connection with the various stakeholders in your life, take a look at this video, it will have you thinking differently about how to connect with and reward the important people in your life.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: