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People who think well, write well.

February 12, 2012

Today, there are virtually no barriers to getting your message in front of the public. Just log in to Facebook, Twitter or your own personal blog and write away! But is that a good thing? In some ways, yes. But maybe, just maybe, now that it’s easier to make our writing public, it’s time we paid more attention to how we write and took the time to become better writers. (Or, just call Think Ceative, and we can help you craft messages in any media.) Of course, I’m not the first one to stand on a soapbox and declare that the right words, well constructed can be a powerful force. On September 7th, 1982, David Ogilvy  (long before the term social media had even been coined) sent the following internal memo to all agency employees, titled “How to Write”:

“The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well.”

Among his 10 hints for writing well, my favorites are #3: “Use short words, short sentences and short paragraphs.” and #4: “Never use jargon words like reconceptualize,demassificationattitudinallyjudgmentally. They are hallmarks of a pretentious ass.”

Well said Mr. Ogilvy.

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